In 1978 James Dyson became frustrated with his vacuum cleaner’s diminishing performance. He’d recently built an industrial cyclone tower for his factory that separated paint particles from the air using centrifugal force and wondered if the same concept could apply to a vacuum cleaner.
Five years and 5,127 prototypes later, he invented the world’s first bagless vacuum cleaner, the G-Force. It was first sold in Japan where it achieved cult status and they sold for $2,000 each. Using the profits from the G-Force sales, in 1993 he set to work creating his own company Dyson Ltd and opened a research centre and factory in the Cotswolds. This is where he created the now iconic DC10 ‘Dual Cyclone’ vacuum cleaner – the first vacuum to maintain 100% of suction 100% of the time.
Today, there are Dyson machines in over 65 countries around the world. Dyson has grown from one man and one idea to a technology company with over 1,000 engineers worldwide producing hairdryers, air treatment products (fans, heaters, humidifiers), hand dryers, lighting and of course, a wide variety of vacuum cleaners.
Dyson engineers and scientists in Britain, Singapore and Malaysia are dedicated to inventing and improving Dyson machines. They are drawn from a broad spectrum of disciplines: fluid dynamics, robotics, acoustics, electronics and microbiology to name but a few. Each one is an expert in their field. Working together, they ensure Dyson machines are built to last.