When the clocks go back, crime goes up; Are you ready?

security lights

Research shows that burglaries soar by 38% when the clocks go back in Autumn, and the period between Halloween and bonfire night is statistically the worst time of year for burglaries, with domestic damage increasing by a staggering 160% during this time. With this in mind, October is chosen as National Home Security Month (NHSM), an annual initiative that seeks to raise awareness around the importance of home security, and educate homeowners of the dangers that lurk in the dark.

Shining a light on dark nights

The fourth week of National Home Security Month coincides with the end of daylight saving (29th October), and this time is specifically focused toward reminding property owners to tackle outside security, as criminals and burglars are more likely to be hiding under the cover of darkness.

The first step to protecting a property from the outside when darkness falls, is ensuring that sufficient security lighting is in place. Dusk to dawn lights are a great security option as they have built-in photocells that automatically trigger and switch on once ambient light falls below a certain level. Dusk to dawn lights are available in a wide range of styles, with something to suit every style exterior.

As well as creating the illusion that a property is occupied at all times, some dusk to dawn lights also have built in motion sensors (PIR lights) and will detect movement from up to 10 meters away. They are best positioned in dark corners, sheds, garages, and outbuildings and can be an extremely effective burglar deterrent. These types of lights are also incredibly energy efficient, as they only turn on when triggered by movement, and remain off the rest of the time.

For extra peace of mind, property owners should also consider a PIR wall light with built in camera. The ultimate in home security technology, these lights feature a motorised lamp that detects and follows movement, to give a sense of being watched, and can record video or capture still images. What’s more, the light will stay lit for 3 minutes after no further movement is detected, and a battery back-up preserves settings for added peace of mind.

Night Watcher Robotic LED Security Light with Camera

Night Watcher Robotic LED Security Light with Camera

Security starts at home

Property security is something that needs to be taken very seriously, not just during National Home Security Month, but all year round. And yet, a quarter of UK homeowners admit to having no security measures in place, with many only making the decision to secure their property following a burglary.

Protective devices and tools can help to protect a property against crime, but only to a point. Ultimately, the responsibility lies with the property owner to ensure the highest level of security is maintained at all times.

At the absolute minimum, windows and doors should always be locked at night and also when a property is vacated for any period of time, however short. Outdoor lights, smart systems, and alarms should be turned on and checked regularly, keys stored out of view, and surrounding garden shrubbery and trees tended to regularly. When it comes to property security, applying a little common sense goes an extremely long way, and it always pays to be extra cautious.

To discuss your security lighting needs in more detail, please contact us today.
All stats via: https://www.homesecuritymonth.com/

Poor lighting is deterring repeat business

led lights, hospitality lighting

In August, we surveyed 300 of our Lighting Direct customers to find out how lighting has affected their past experiences when visiting hospitality venues such as a restaurants, bars, hotels, pubs or cafés.

Of those surveyed, 80% said that lighting had a negative effect on their experience, and nine out of ten went so far as to say bad lighting would be enough to put them off revisiting a venue in the future.

The main consensus for these consumers was that establishments are being too extreme with their
lighting in bid to try and create a particular type of atmosphere: Most guests complained that rooms were too dark; a third thought fixtures were badly positioned, and; 15% said the lighting was too bright.

It’s often said that we eat with our eyes, so the fact restaurants were consistently marked as the worst offending venues for bad lighting makes a lot of sense, as not being able see a dish – or read a menu – detracts from the overall dining experience somewhat.

Lyco’s MD, Charles Barnett commented on the research, saying “customers’ spend is typically higher in a restaurant than it might be in a bar, pub, or café and therefore the expectation to get things ‘just right’ is probably elevated. Secondly, there is a requirement to read a menu which would immediately highlight any problems with lighting.”

Getting the lighting ‘just right’, or in the ‘Goldilocks Zone’ as we like to call it, is no easy task as there is no one-size-fits-all approach – even a restaurant chain with lots of experience in lighting design will face consistency challenges between sites, based on factors such as building size, the type of building, the amount of natural light coming in etc.

The research also revealed that 60% of people would be more likely to visit an establishment if they were given the option to adjust the lighting over their table to suit their own requirements, an innovation we refer to as ‘hypercontrol’. This is something we expect to be more common in 2018, as more restaurants and bars look to smart lighting as a way of providing innovative experiences for their guests.

Beyond lighting, there are many other factors that influence a customer’s decision to return to a particular establishment, but the market is so competitive that the winners will be the ones that not only listen to consumer feedback, but also act upon it.

For more information and to speak to one of our lighting experts about your next project, please contact us today.